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Making decisions

Making decisions
The project is a software tool enabling meeting culture to become more efficient. Within this tool meetings can be planned, carried out and processed. It is aimed primarily at managers and their assistance. Our mission is to reach and address these individuals with targeted design, content and ads.

The approach

After extensive market research, we set up a marketing strategy that includes the implementation of a new website, social media, Google Ads, and various other advertising tools. We have the role of an external marketing manager and have a great deal of say in the process.

The results

Since we took over, the organic search engine visibility has increased dramatically. We see a steady growth of 14% across the whole site traffic. Ad campaigns have helped to identify content gaps that have then allowed us to generate relevant content for meeting management-related topics.